At the New York Auto show, Chyrsler unveiled its partnership with Beats by Dre which will bring the Beats audio technology into the 2012 Chrysler 300S vehicles.
Under the deal, the Beats team will help Chrysler’s engineers design and tune the car’s 10-speaker audio system. The company says it will extend the Beats brand into addition vehicles over time, the 300S will be available this fall.
For more pictures and quotes from the press release read below
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats By Dr. Dre. “Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” said Oliver Francois, president and CEO, Chrysler Brand. “Our goal in partnering with Beats By Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S.”