Cover Art For The Game “The Documentary 2.5” Unveiled :::: #Music

Game - The Documentary 2.5
The Game's anticipated album, The Documentary 2, drops in a week... followed by a second disc to be released separately.
Before its release, here's the cover art for The Documentary 2.5, leaked onHipHopNMore.
So far, Game has yet to reveal the tracklist to the second portion of the album, but the cover boasts guest appearances from the likes of Lil Wayne, Nas, Scarface, E-40 and Busta Rhymes, among others.
The Documentary 2 will drop on Oct. 9, followed by the release of The Documentary 2.5 on Oct. 16.
Further details are currently unknown. 

Inside Jordan Brand’s House Of Flight China :::: #Fashion

Inside Jordan Brand's House Of Flight China 
Jordan Brand continues to celebrate its 30-year anniversary, with the launch of the House of Flight in China.
The space will be visited by legendary designer Tinker Hatfield and Jordan Brand athletes, who will help host a number of exhibitions paying homage to the lineage and growth of Jordan Brand.
The Jordan House of Flight is currently open in Shanghai, located on 14th Huqiu Road in the Huangpu District of Shangha.

Brad Hall Reviews The Nike Flyknit Racer :::: #Fashion

Brad Hall Reviews The Nike Flyknit Racer
Youtuber Brad Hall returns with another one of his entertaining shoe reviews, this time being the Nike Flyknit Racer.
After telling his audience that he missed out on the Yeezy Boost 350 "Pirate Black" colorway, Hall reveals that he's decided to begin running ads... before breaking into the actual shoe review.
Hall offers a closer look at the Nike Flyknit Racer "Oreo," which he says reminds him of his childhood.

Ty Dolla $ign ft. Fetty Wap – When I See Ya (Video) :::: #Music

Ty Dolla $ign ft. Fetty Wap - When I See Ya (Video) 
With his Free TC album due in a month's time, Ty Dolla $ign delivers a trippy new video for his Fetty Wap-featured cut, "When I See Ya."
In the clip, Ty offer up weird visuals, such as clouds of spooky insects, kaleidoscopic visions, blood-shot eyeballs and third eye vision? Fetty Wap makes an appearance halfway through the video, where he counts money and gets his groove on in front of a trio of ladies.
Ty Dolla $ign's Free TC drops Nov. 13.

Is This A Peek At The Supreme x Jordan Brand Collection? :::: #Fashion

Supreme x Jordan Brand Collection
Could this be a sneak peek at an upcoming collaboration between Supreme and Jordan Brand?
The Twitter page for an app called J23 offered up this image of a black hat featuring a version of the classic Air Jordan logo, with a red Jumpman logo and "SUPREME" in place of the "JORDAN" text.
There's currently no official news, but the hat could very well be a piece from the upcoming Supreme x Jordan collabo.
What do you think? Tell us in the comments section.

Marvel Responds To Ronda Rousey’s Captain Marvel Campaign :::: #Entertainment

Ronda Rousey as Captain MarvelDuring a Reddit AMA with Ronda Rousey last month, the UFC star revealed that she would love to play the part of Marvel superhero Captain Marvel.
After the AMA, fan art flooded the Internet placing Rousey in full Captain Marvel get-up... while others swooned over the notion of MMA's biggest star potentially landing the role.
Well, Marvel President Kevin Feige spoke to IGN this week about Rousey's campaign for the role, to which he responded: "I love it."
"Going back to my early days at Marvel, there were always various people campaigning to be Wolverine," Feige continued. "I guess that was pre-Twitter and pre-Internet days, but still for some reason would pop up in Wizard MagazineWizard Magazine would always have 'this person wants to play this role!' It's a testament to how great the characters are that it appeals to such a wide range of talented, talented people."

Coachella Organziers Eyeing New York City Festival :::: #Music

Coachella 2015Since its inception, the Coachella Valley Music and Arts Festival has been known as a destination in the California desert for music lovers. However, it may be expanding to New York City.
According to the NY Daily News, Coachella festival organizers are looking to bring the popular festival to NYC. Dubbed "Panorama," the fest would take place in Queen's Flushing Meadows Corona Park... two weeks after Governor's Ball.
While its currently in talks, Coachella organizer AEG Live has already started recruiting acts.
Still, Panorama's fate is still uncertain. Queens Borough President Melinda Katz told the Daily News: "While we encourage public events of any scale that enhance our borough, this proposal appears to raise significant concerns, especially the precedent it would potentially set," before noting details such as traffic and admission price
If Panorama launches, it would likely deliver a huge blow to Governors Ball, the city's only major three-day music festival, run by one of the last independent promotion companies in the music industry.

“NBA 2K16” Hits 4 Millions Sales In First Week :::: #VideoGames

NBA 2K16With NBA 2K16 in stores, 2K announces that the latest installment in the gaming franchise has set a new record by selling over four million units worldwide in just the first week of release.
"Each year we set out to deliver not only the best on-court basketball video game, but a full off-court entertainment experience that transcends basketball," said Jason Argent, Senior VP of basketball operations at 2K. "NBA 2K fans around the world are buying this title faster and in greater numbers than ever before."

Spectre (Final Trailer) :::: #Entertainment

Spectre (Final Trailer)
Before the latest James Bond film, Spectre, drops in November, Sony Pictures offers up the final trailer for the anticipated movie.
In the film, Bond discovers a cryptic message from his past that sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond uncovers the terrible truth behind SPECTRE.
Spectre hits theaters Nov. 6.

Tyler The Creator – Buffalo (Video) :::: #Music

Tyler The Creator - Buffalo (Video)
Tyler The Creator makes a statement with his latest video for "Buffalo," off his latest project Cherry Bomb. The video opens with Tyler hanging from a tree by his neck while covered head-to-toe in white body paint and an angry mob wields pitchforks.
Later, Tyler and his Odd Future groupmates Syd tha Kyd and Left Brain appear on set of a retro TV show.

Kehlani – Alive (Video) :::: #Music

Kehlani - Alive (Video)
Fresh off the release of her Tsunamixes mixtape, Oakland singer Kehlani returns with a video for "Alive," featuring Coucheron. For the 1980s-inspired cut, Kehlani and her friends head to the islands for vacation, where she visits waterfall, enjoys the beach and cruises in the backseat of a convertible.
Kehlani is currently touring across the U.S., before heading to Europe later this fall.

Velly – Where You From (Video) :::: #Music

Velly - Where You From (Video)
Midwest newcomer Velly delivers a video for "Where You From," a cut off his upcoming mixtape, SILENCE. In the clip, Velly offers a look into life for he and his homies in Omaha, NE... from carrying heaters to shooting dice to paper chasing.
Velly's SILENCE release Oct. 8 at digital retailers. For more info, follow him on Facebook.

Facebook Profile Photos Can Now Be Short Videos :::: #TechNews

Facebook Profile Photos Can Now Be Short Videos
Facebook continues to change and attempt to improve their platform across the board. This week, Facebook introduced a number of new changes, from news of a Pinned section to updates to your profile photo.
The social network now allows users to use short videos of up to 7 seconds long as their profile image.
Check out the video above to see how the new video profile photo works.

Introducing The NikeLab Payaa :::: #Fashion

NikeLab Payaa
NikeLab unveils this new silhouette: the Payaa.
Inspired by the Alaskan boot, called the payaaqek, the low-top boasts a one-piece, slip-on upper of mesh and neoprene, while the lacing comes in the form of a speed system and nylon loops. The unique sole unit, reminiscent of the Hyperfr3sh, completes the package.
The NikeLab Payaa drops Oct. 2, exclusively at NikeLab destinations

Pharrell Visits Takashi Murakami’s “The 500 Arhats” Exhibit :::: #LifeStyle

Pharrell Visits Takashi Murakami's 'The 500 Arhats' Exhibit
Pharrell recently documented his visit to Takashi Murakami's "The 500 Arhats" exhibition, his first in Japan in 14 years, for an episode of his i AM OTHER Youtube channel.
In the clip, Pharrell gets a first-hand look at Murakami's upcoming art installment, before trying on some of the artist's wearable designs and taking in his massive 100-meter painting.
Inspired by the earthquake and tsunami that hit Japan back in 2011, Murakami's "The 500 Arhats" exhibition opens Oct. 31 at the Mori Art Museum and will run through March 6, 2016.

Uncle Luke Talks History Of 2 Live Crew, Parental Advisory Sticker :::: #Music

Uncle LukeUncle Luke and 2 Live Crew are pioneers in hip-hop... widely credited with the infamous "Parental Advisory" sticker we've seen on albums to this day.
In the late 1980s and early 1990s, he and 2 Live Crew fought the legal system over the release of their As Nasty As They Wanna Be album, which was initially ruled as obscene and illegal to sell. The obscenity ruling was eventually overturned, and as a result, we see the familiar "Parental Advisory" sticker today.
In an interview with Vlad TV, Luke talks about he and 2 Live Crew's pioneers actions, which he details in a new book, entitled The Book of Luke: My Fight For Truth, Justice, and Liberty City.
You can order the book now at

Arabian Prince Talks Inaccuracies In “Straight Outta Compton” Film :::: #Music

Arabian PrinceArabian Prince was a part of N.W.A. from the beginning. In fact, he even appears on the cover art for the group's 1988 debut album, Straight Outta Compton.
Despite the success of the Straight Outta Compton movie, Arabian Prince doesn't appear in the film, which he addresses in a recent interview with Vlad TV.
"A lot of the scenes in real life, I was there," he said. "I'm just not there in the film, which I'm like, if you're gonna write me out of a movie, shoot some other scenes. Don't write scenes where I was there."
Arabian Prince goes on to point out some of the inaccuracies in Straight Outta Compton. Specifically, how N.W.A.'s manager Jerry Heller, played by Paul Giamatti, was portrayed.

Warriors Head Coach Steve Kerr Takes Leave Of Absence :::: #NBA

Steve KerrFresh off a championship season, Golden State Warriors coach Steve Kerr will take a leave of absence to recover from back surgery, reports ESPN.
Until his return, the interim coach for Kerr with be Luke Walton.
The Warriors announced Thursday (Oct. 1) that Kerr will take time off to for both rehabilitation and recovery, following surgery.
"After the first two days of training camp, I realized I need to take a step back and focus on my rehabilitation in order to be ready for the grind of another NBA season," Kerr said in a statement. "As I noted last week, my summer was difficult and no fun due to the multiple back surgeries. At this point, I simply want to get healthy and back to my normal daily routine on and off the court."
Kerr ruptured a disk in his back during Game 5 of the NBA Finals and has since had two surgeries to repair the injury, one on July 28 and another on Sept. 4.
A timetable for his return is currently unknown.

Jhene Aiko – Lyin King (Video) :::: Music

Jhene Aiko - Lyin King (Video)
A year after the release of her debut album, Souled Out, Jhené Aiko drops off one more video for the album cut "Lyin King." In the clip, Aiko dives deep into her spiritual side, as she roams a tribal civilization, where Jhené and a group of women encounter a tribe of men.
In an open letter to The FADER, she described the meaning behind the video for "Lyin King", which you can read below:

Juicy J – Tap Back (Video) :::: #Music

Juicy J - Tap Back (Video)
Juicy J offers a viewer discretion for this new video for "Tap Back." In the clip, the expresses his love for the ratchets, while watching bikini-clad babes wash his luxury cars.
The song appears on Juicy's latest mixtape, 100% Juice.

Jack Daniel’s Honors Frank Sinatra With Limited Sinatra Century :::: #LifeStyle

Jack Daniel's Sinatra CenturyThe Jack Daniel Distillery announced recently a collaborative release with the Sinatra Family, dubbed the Jack Daniel's Sinatra Century.
Created to celebrate The Chairman of the Board's Centennial, the Sinatra Century is the latest ultra-premium whiskey from the brand, which commemorate Jack and Frank's special friendship.
Just 100 barrels of Jack Daniel's Sinatra Century are being made, available in individually numbered bottles to make each as unique as the man to which it's attributed.
The relationship between Frank Sinatra and Jack Daniel's is legendary. First recommended by friend Jackie Gleason, the Tennessee Whiskey quickly became Sinatra's signature drink. During performances, he kept a glass of Jack Daniel's on a nearby stool on stage.

Paul Pierce Says If Clippers Win This Year, It’ll Be His Last :::: #NBA

Paul PiercePaul Pierce will turn 38 years old this month, and this year, he'll play in his 18th professional season. But, will it be his last? He says if the Clippers win the 2016 championship next June, it will be.
"If we win this year -- win a championship -- I'll probably be done with basketball, just to be honest," Pierce told ESPN recently. "It would be a dream -- to be home, to be able to carry the championship trophy down Manchester Boulevard -- it would be a dream come true. I'm excited for this moment."
In addition to on-court contributions, the 10-time NBA All-Star says he'll bring much more to the team this year.

Fetty Wap x Young & Reckless “Still Runnin'” Pack :::: #Fashion

Fetty Wap x Young & Reckless Still Runnin' Pack
On the heels of his self-titled, debut album, Fetty Wap teams up with Young & Reckless for a collaborative collection, dubbed "Still Runnin," exclusive to PacSun. The nine-piece capsule consists of a range of tees, jerseys, hoodies and crews, inspired by the New Jersey rapper.
The Fetty Wap x Young & Reckless "Still Runnin'" Pack drops Oct. 3 at PacSun stores and online.

Adidas Officially Welcomes James Harden To The Family :::: #Fashion

Adidas Officially Welcomes James Harden To The FamilyAfter signing on the dotted line in August, Adidas officially welcomed NBA star James Harden to the family with a special delivery to his Houston, TX home today.
The company delivered a truckload of new adidas kicks and gear to James' door... and he was more than happy about it.
"Doing what's expected isn't enough for me," Harden says of the partnership. "I've taken chances to put myself in a position to be successful and I'm hungry for more. I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect. Wanting to be the best – that comes with hard work, focus and making sure I'm always growing my game. It's a credit to my time in Houston and I'm just trying to enjoy the moment, but I still have to remember how I got here and all the hard work it took."

The X-Files (Official Trailer) :::: #Entertainment

The X-Files (Official Trailer)
The X-Files is set to return to FOX for a six-episode event series from creator/executive producer Chris Carter. David Duchovny and Gillian Anderson return FBI Agents Fox Mulder and Dana Scully.
The X-Files returns Jan. 24, 2016 on Fox.

Nike Air Max 90 Mid Winter “Black/Black” :::: #Fashion

Nike Air Max 90 Mid Winter Black/Black
Nike offers up a blacked out version of their Air Max 90 Mid Winter model. The shoe boasts an all-black colorway, while neoprene sock liner offers a bit of a contrast in a lighter grey shade.
The Nike Air Max 90 Mid Winter "Black" drops Oct. 2 at Titolo.

Chris Brown Not Charged In Colorado Assault Case :::: #Music

Chris Brown
After being named in a Colorado assault investigation last month, Chris Brown will not be charged in the case.
If you missed the story, a unidentifed woman claimed she was assaulted on the singer's tour bus in Colorado... after being forcib  ly thrown off the bus.
According to TMZ, police say the woman no longer wants to pursue the case.
Brown has maintained his innocence in the case from the beginning.

Jordan Brand Holiday 2015 Preview :::: #Fashion

Jordan Brand Holiday 2015 Preview
With the Holiday season creeping closer, Jordan Brand offers up an advance preview of their upcoming range set to drop in the coming months.
The season boasts a range of footwear and apparel, from training pieces like the Sheild Hoodie and Tights made with Dri-fit fabric, to sportswear items like the Jordan Flight Hyperply Jacket and Fleece Parka, to footwear like premium editions of the Jordan Westbook 0, the Air Jordan 7, Air Jordan 1, Jordan Eclipse and Jordan CP3.IX.
Stay tuned for further details about the Jordan Brand Holiday 2015 Collection. 

Eminem’s “Phenomenal” Finally Hits Youtube :::: #Music

Eminem - Phenomenal (Video)
After premiering on Apple Music in July, the video for Eminem's Southpawsoundtrack contribution, "Phenomenal", is here. The video is a 7-minute short film, which finds the Detroit rapper is trying to find out who he is. He wakes up in a hospital room and realizes that he has superhuman strength.

Street Fighter V: Zangief (Reveal Trailer) :::: #VideoGames

Street Fighter V: Zangief (Reveal Trailer)
With Street Fighter V on schedule for a Spring 2016 release, Capcom offers up the latest character reveal: Zangief. A popular mainstay within the legendary series, the character has made many previous appearances while fighting for "Mother Russia."
Previously confirmed characters include: Ryu, Ken, Chun-Li, Cammy, Vega, M. Bison, Birdie, Charlie Nash, Necalli, R. Mika, Rashid and Karin.
Street Fighter V is due out Spring 2016. Pre-order yours at

Aaron Rodgers Doesn’t Agree With Michael Jordan Comparisons :::: #NFL

Aaron RodgersGreen Bay Packers QB Aaron Rodgers has been called the "Michael Jordan of the NFL," but don't tell him that... because he's not buying it.
"Well, I appreciate the kind words. I don't know if the comparison is ... I'm not worthy of that comparison. I enjoyed watching Michael. I was a big fan as a kid," he tells ESPN.
Packers quarterback Scott Tolzien made the comparison in an interview withESPN Milwaukee following Rodgers' five-touchdown performance in Monday night's (Sept. 28) win over the Kansas City Chiefs.
"It's like watching Jordan in his prime," Tolzien said. "He's at the top of his game. He makes it all go."
The NFL star is off to one of the best starts of his career, recording 10 touchdowns and no interceptions.

D12 Working On “The Devils Night Mixtape” With DJ Whoo Kid :::: #Music

D12 - The Devils Night Mixtape
 It's been a minute since we heard from D12, but apparently, they're back in business.
Longtime G-Unit member, DJ Whoo Kid, took to social media on Thursday (Oct. 1) to announce a new mixtape from the group, dubbed The Devil's Night Mixtape.
The announcement comes days after D12's Bizarre revealed on Instagram that the group is working with G-Unit on a new record.
Maybe the mixtape is where this collaboration will land?
The Devil's Night Mixtape is due out Oct. 30. Stay tuned for further details.

Fetty Wap – Decline (Remix) (Video) :::: #Music

Fetty Wap - Decline (Remix) (Video)
 Despite his motorcycle accident last week, the show must go on for Fetty Wap, who delivers a video for his "Decline (Remix)." In the clip, the rising rap star is on the road, offering a look inside his tour bus while showing off stacks of cash and his designer wardrobe.

Siya – What Never Happened (EP) :::: #Music

Siya - What Never Happened (EP)
 Up-and-coming rapper Siya delivers a brand new project with DJ Skee, in the form of an EP titled What Never Happened.
The follow-up to her Better Late Than Never mixtape consists of 13 tracks with production from Joe Billi, Don Cit and Kidd Jupiter, while her mentor Tank appears on cut #9 "Tragic."

Lil Bibby Graduates From High School :::: #Music

Lil Bibby2014 XXL Freshman Class member, Lil Bibby, has graduated high school.
The Chicago rapper took to Instagram on Wednesday (Sept. 30) to show off his high school diploma.
"F*ck it I'm going to College #UCLA I'm Otw," Bibby wrote in the caption. "I would like to dedicate this to @realsway @thehappyhourwhb my Moms and Gma. Knowledge is Power... And f*ck all of my teachers that ever failed me."
In an interview with Sway's SiriusXM morning show last year, Bibby said he dropped out of school in his senior year of high school.
"None of my homies don't go to school," he said at the time. "I'm from the streets, so you know there be too much shit going on then when you start making a little money, a little drug money or whatever, you just look at school like I'm wasting my time here."
Apparently, he had a change of heart. Lil Bibby received the diploma from Liberty High School, an online program based in Vermont.

Akon Admits To Passing On Drake :::: #Music

AkonAkon has had success in launching the careers of others, including T-Pain and Lady Gaga, but there was one star that he probably wishes he didn't pass on... Drake.
"I honestly did pass on him, because at the time, he didn't sound like what he sounded like today," Akon recalled in an interview with Montreality. "The 'Best I Ever Had,' it wasn't even close to what that sounded like. I think he was at a position where he was finding himself. And, I kind of heard it in the music, but ultimately, as time goes, people develop and they get better and they become the best because of things like that."

The Hundreds Fall 2015 “JAM” Backpack/Duffle :::: #Fashion

The Hundreds Fall 2015 JAM Backpack/Duffle
For Fall 2015, The Hundreds continues their Californian workwear aesthetic, across its range of bags.
Here, we see the "JAM" backpack/duffle combo bag, available in either black or navy colorways. It is made of ballistic nylon, and features a padded laptop sleeve and a "Bar" logo on the front.
The Hundreds Fall 2015 "JAM" backpack/duffle bag is available now at the brand's flagships and online.

The Hundreds x Adidas x NBA 2015 Capsule :::: #Fashion

The Hundreds x Adidas x NBA 2015 CapsuleThe Hundreds teams up with Adidas Skateboarding for this collaborative collection with the NBA, focusing on two iconic teams: the Los Angeles Lakers and Brooklyn Nets.
The collection features two special edition versions of the Adi-Ease ADVs, each with enhanced materials, perforated toe boxes, and tongue/heel loops.
It also features two exclusive NBA team jerseys. The Lakers jersey sports a retro '80s feel, done up in vintage purple mesh and paired with their classic yellow logo. The Brooklyn Nets jersey incorporates three solid white stripes to showcase the collaboration with adidas and features an attractive black on black concrete-inspired jacquarded mesh.

Best NBA Video Bombs From 2014-15 Season :::: #NBA

Best NBA Video Bombs From 2014-15 Season
While NBA highlights are the videos most fans watch over and over, the league compiled a collection of clips of the best hijinks in front of the camera during those on-court and locker room interviews. Re-live the best ones from last season here.

Skechers Overtakes Adidas In U.S. Sports Footwear Market :::: #Fashion

SkechersWhen you think of sportswear in the U.S., most think Nike, then possibly Adidas and maybe Under Armour. But, there's another brand quietly make its mark... Skechers?
According to the Wall Street Journal, citing NPD Group, the Cali-based footwear brand has landed in second in the U.S. sports footwear market.
Skechers' 2015 second-quarter net sales saw an increase of 36.4-percent, helping them surpass Adidas to become the second-largest athletic-footwear company in America.
The brand currently has 5% of US market share, compared with 4.6% for Adidas. However, Nike still holds the largest share, with 62% of the market.

Andy Kessler x Vans Syndicate Sk8-Hi Reissue NYC “S” :::: #Fashion

Andy Kessler x Vans Syndicate Sk8-Hi Reissue NYC S
Vans Syndicate continues its 10th anniversary celebration with the return of the late Andy Kessler's Sk8-Hi.
Originally released in 2010 to pay homage to the late New York City skateboarder, the design stays true to the black and blue look of the OG, but is reworked with nubuck and leather construction throughout. White rubber foxing and a gum rubber waffle outsole complete the look.
The Andy Kessler x Vans Syndicate Sk8-Hi Reissue NYC "S" is available now, exclusively at Syndicate dealers worldwide.

Jordan Brand Unveils The CP3.IX :::: #Fashion

Jordan CP3.IXJordan Brand officially unveils the latest signature shoe for All-Star Chris Paul, the CP3.IX.
With the new shoe, the brand introduces "Striking Control," a new innovation built for Paul's agile playing style, that helps stabilize the foot during quick cuts and direction changes.
It also boasts a web-lacing system that offers lateral support and 360-degree lockdown; a composite mesh material and strategically placed foam that form a durable and supportive upper that is also lightweight and breathable; and a full-length, breathable internal bootie for a one-to-one fit. Also, we see a nine-chamber Zoom Air unit in the forefoot acts like a piston for mechanical cushioning and greater responsiveness.

Murs – Two Step (Video) :::: #NewMusic

Murs - Two Step (Video)
Murs offers a look into his life on the road in the video to his Have A Nice Lifealbum cut, "Two Step." The clip is comprised of live shots of the L.A. rapper performing on stage, hopping on his tour bus, signing albums and autographs, and more.
Have A Nice Life is out now.

Reebok Classic Leather “Oktoberfest” Pack :::: #Fashion

Reebok Classic Leather Oktoberfest PackReebok Classic returns with this Classic Leather "Oktoberfest" pack for the Fall 2015 season.
This themed pack focuses on Munich's celebrated traditional beer festival and incorporates some Oktoberfest icons in the detailing of the shoe, such as pretzels, beer mugs and classic hats.
The pack features three pairs, each representing different aspects of the drinking fest. Detailing includes premium pig suede uppers with a perforated suede underlay, coupled with different gum and rubber outsoles.
The Reebok Classic Leather "Oktoberfest" pack releases Oct. 1 at select retailers (including Finish Line) and for $74.99 USD.

Jeezy Developing Luxury Champagne Brand :::: #LifeStyle

JeezyJeezy announces plans for the development of a new luxury champagne brand, known as the codename "Project Gold Bottles." If you follow his music, it's also the title of his latest song, off his forthcoming album.
The first step he took in the venture was reaching out to friend Ken Austin, the founder of Tequila Avion, to partner on his venture.
"I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full bodied champagne that represents my passion," says Jeezy. "I am fortunate to have a partner like Ken whose entrepreneurial track record includes my favorite ultra-premium tequila.