When Kanye West drops his anticipated SWISH album, he's going to do it big... with a premiere on the big screen.
Ye will premiere the new album in theaters, with a 90-minute premiere event taking place at New York City's Madison Square Garden on release day, Feb. 11. Additionally, it will feature a performance by visual artist Vanessa Beecroft, and broadcast live in select theaters.
The premiere will also coincide with the debut of West's Yeezy Season 3 collection, which will be unveiled during New York Fashion Week.
Tickets will be available on Tickets.KanyeWest.com, and are already on sale at various European theaters including Germany's Cinemaxx and Cineworld Cinemas in the U.K.
The announcement comes on the heels of Kanye revealing the tracklisting forSwish, which includes appearances from Kendrick Lamar, Ty Dolla $ign, Post Malone, Sia, and Vic Mensa.
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