"Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio," 50 Cent said in a statement. "They are as passionate for the sport of racing as we are for our audio products, and we're confident that the music-loving NASCAR fan base is going to enjoy our headphones -- whether at track or at home."
Via the partnership, Fif's SMS Audio brand will be predominantly featured on both aforementioned cars, as well as the driver's uniforms. The deal will also include Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman.
50 Cent will also make appearances at races throughout the season, supporting the drivers.
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