Adidas announced Friday (Feb. 7) the launch of the adidas in the Quarter retail store/fan experience to celebrate NBA All-Star in New Orleans.
Opened from now until Feb. 23, the 2,400-square-foot space will feature a full assortment of official adidas NBA All-Star merchandise, such as jerseys, men's and women's tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer limited edition footwear from adidas Originals and adidas Basketball collections.
Beginning Feb. 13, adidas in the Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
Get ready!! The adidas in the Quarter space is located in the historic French Quarter at 321 Chartres St., New Orleans, La., 70130.
For more, fans can follow the events online through Twitter, Facebook and Instagram with the hashtag #adidasintheQuarter. Visit Adidas.com/AdidasInTheQuarter for more info.
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