Created in conjunction with the It Gets Better Project, an organization formed to raise awarness around the bullying of gay and lesbian teenagers, the limited-edition version of the brand's Cool Ranch-flavored chips come in shades of green, blue, purple, red and orange -- inspired by the colors of the gay pride flag.
"Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood 'for the bold,' and we believe there is nothing bolder than being yourself," said Ram Krishnan, Frito-Lay's CMO.
Unfortunately, the Doritos Rainbow Chips are not sold in stores. Instead, bags areavailable online with a $10 USD donation.
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