Nautica Taps Lil Yachty As Creative Designer :::: #Fashion

Lil Yachty's popularity took off over the past year, helping him land major looks like a Sprite commercial, and 2017 is already off to a good start, as Nautica taps him as a creative designer, reports WWD.

Yachty appeared in a lookbook for Nautica's capsule collection for Urban Outfitters. The relationship has since evolved.

"Nautica is like a part of me," Yachty said recently. "It’s for kids, sailors, grown men and cool people. The designs -- the old designs, the new designs, I think it's dope. There’s not really much out there like Nautica."



This week, Nautica released a limited collection of pieces curated by Lil Yachty, including re-releases of vintage logo T-shirts and popular pullover fleeces, among other items..

"We are excited to be collaborating with Lil Yachty this year," Karen Murray, president of Nautica, tells WWD. "He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand."