Etnies and Michelin officially announced a long-term partnership this week, in which they create the toughest outsoles in footwear history.
Since 1986, Etnies has pioneered innovation in skateboard shoes. With its Michelin partnership, they've created the most durable skateboard shoe on the market -- the Marana OG, equipped with Michelin Technical Soles for advanced durability and performance.
Until now, the etnies Marana OG's upper was so durable that it would often outlast the outsole... but things have changed.
The Michelin Technical Sole translates the performance and durability of tires into long-lasting, light and slip-resistant footwear, which offer durability, perfect control, superior adherence and maximum flexibility for a superior board feel.
The Etnies Marana OG, with Michelin Technical Sole, will release in July for around $75 USD, the same price as the original silhouette.