Although cocktail trends come and go, there's probably no vodka cocktail more iconic than the Moscow Mule.
Celebrating the drink's 75th anniversary, co-creators Smirnoff Vodka and Cock'n Bull Ginger Beer hosted a series of immersive dinners at the 14th Annual Tales of the Cocktail, where guests were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant, modelled on the historic meeting between John G. Martin and Jack Morgan.
In the late 1930s, Martin was the president of an American alcohol company, Heublein, which owned the rights to Smirnoff. One historic day seventy-five years ago, in 1941, Martin sat at the bar of The Cock'n Bull, an iconic pub on Hollywood's Sunset Strip, with owner Jack Morgan. Together, they made cocktail history when they created a solution to help sell both their products... when America wasn't big on vodka and ginger beer wasn't a thought.
The drink was, of course, the world’s first Moscow Mule.
"In only a few short years, the Moscow Mule took America by storm and gained popularity in cocktail culture, paving the way for many other popular mixed vodka drinks including the Screwdriver, the Bloody Mary, the Gimlet and more.” said Jay Sethi, Vice President of Marketing, SMIRNOFF™. "Today, 75 years later, the Moscow Mule is experiencing a comeback as one of the most popular cocktails in the U.S., and naturally, the makers of SMIRNOFF™ vodka are celebrating."
No comments:
Post a Comment