April 13 marked Kobe Bryant's finaNike, who rolled out a number of tributes to their longtime brand athlete.
l game in the NBA, and was also dubbed "Mamba Day" by
One of the drops included a "Mamba Day" graphic for the Kobe 11 Low, which became available through the NIKEiD program... and apparently was its most successful launch ever!
The graphic had a 100% sell-through rate on the site, reports NIKE.
#MambaDay :60 mins to sellout Black Mamba Pack(13 shoe collect.).100% KOBE 11 Mamba Day iD sell-through. Most successful @NIKEiD launch ever— Brian Strong (@briangstrong) April 15, 2016
Furthermore, ESPN's Darren Rovell reports that the #MambaDay hashtag was used 2.1 million times on April 13, with over half of the tweets coming in between 6 p.m. and midnight PST -- during Kobe's final game.
No comments:
Post a Comment