M.A.C has announced this week a partnership with Tinashe, DeJ Loaf, Halsey, and Jillian Hervey for a campaign, dubbed "Future Forward".
"It feels like a great thing to be able to support artists who are breaking through but aren't necessarily at the top top, to push them forward," James Gager, M.A.C’s Senior Vice President and Group Creative Director, told Billboard.
M.A.C will tie in products alongside each artists' work -- including Tinashe's "Times Nine Palette" eye-shadow, which drops on March 17 for $32... using her song titles for each shade.
DeJ Loaf will drop a $15 lipglass is due April 14, while Hervey's Lion Babe Liquidlast Liner is slated to drop April 28, and Halsey's lipstick is due March 31.
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