Drake drops the video for "Energy," the first visual off his If You’re Reading This It’s Too Late, via Apple Music.
In the clip, the rap star parodies famous moments in pop culture from Tom Cruise's couch-jumping appearance on Oprah, Justin Bieber's Calvin Klein underwear ad, Miley Cyrus' "Wrecking Ball" video, and event, Kanye West's "Bound 2" video.
Drake also transforms into characters such as former Toronto Mayor Rob Ford, Floyd Mayweather, President Obama, LeBron James, and OJ Simpson.
The rapper says he was inspired by the changing faces in Michael Jackson's "Black or White" video for this own music video. "I was like, 'Man, you know, effects have come such a long way. I bet we could do something crazy with this.' And how many people in the world feel like they have enemies? Everywhere you go, there’s always someone who wants to pull you down and even celerity friends of mine or people that I don’t know. I want people to rewind it a bunch of times and go and tell someone else to watch it. It's shocking, it’s beautiful, it’s a lot of things."
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