Jay-Z Partners With Duracell Powermat As Investor & Spokesman

The week just keeps getting better for Jay-Z. Following the arrival of his first child, the hip-hop mogul also added something new to his business resume ... by joining forces with Duracell Powermat as an investor and spokesman. Powermat, a joint venture between Procter & Gamble's Duracell brand and Powermat Technologies, announced this week that they've signed a multi-year global agreement with Jay as an investment partner. And, Jay will serve as the face and voice of the Duracell Powermat JV. "I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," Jay said. "I'm partnering with Duracell Powermat because they're providing the solutions for the future." The company believes that Jay was the best choice because he's the "best-in-class" just as their technology is. "The Duracell Powermat joint venture merges Procter & Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience. When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat," added Stassi Anastassov, President Duracell, P&G.