LifeStyles Takes On Trojan's Magnum With Larger 'KYNG' Condom

The makers of LifeStyles Condoms changed the condom aisle for good in 2008 with the release of SKYN, the first-of-its-kind, non-latex, polyisoprene condom. "The closest thing to wearing nothing," SKYN has received rave reviews since its first day on shelves.
Now, the company has announced the release of two new products, "KYNG" and "THYN", a part of "The LifeStyles Signature Collection." These two new designs join SKYN non-latex condoms to expand product choices in the sexual wellness category.
Fresh on the heels of recent studies showing that condom users are more likely to report breakage, slippage, and a decrease in pleasure due to improper fit, LifeStyles is increasing size options with the KYNG condom, expanding the LifeStyles size-range from Snugger Fit to KYNG.
"More sensitivity, better fit, greater stimulation -- these are the top demands of condom users today," said Carol Carrozza, VP of Marketing for LifeStyles Condoms. "We are so pleased with the consumer reaction to SKYN, and are excited to present our users with the added variety now offered through the LifeStyles Condoms Signature Collection."
The new KYNG condom is designed for men who need a fit larger than the standard condom size. It is extra long and extra wide, featuring the brand's most popular flared shape, and allowing for a more personalized fit. It is also lubricated with a reservoir tip providing extra safety and comfort.
The company hopes KYNG can take a piece of the larger fit category, currently dominated by Trogan's Magnum.
While KYNG focuses on size, THYN is a breakthrough in sensitivity, boasting a condom "so THYN you'll forget you're wearing it." 21% thinner than LifeStyles' standard latex condoms, the release of THYN also launches a packaging transformation for the LifeStyles brand, featuring a state-of-the-art transparent plastic box that reflects the nature of the product inside.
LifeStyles says all their condoms are triple tested to meet the highest U.S. reliability standards.
They are currently available at grocery, convenience and drug stores, as well as big box retailers throughout the country.
For more info, visit Lifestyles.com.

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